When crowds of visitor fill stores, the situation escalates, often including physical violence and the danger of stampede. This way, buyers are misled by forged prices that are barely lower than regular. However, modern marketers often abuse the reputation of Black Friday, creating unrealistic expectations. Customers can complete their holiday-season purchases with better rates, while the stores generate revenues through higher sales. Overall, the original design of Black Friday as a concept is inherently positive, as it serves to promote the interests of both sides of the trade. Combined with the exaggerated value of modern Black Fridays, the circumstances are highly unfortunate and even criminal. With crowds of people filling the narrow aisles, such a potentially dangerous situation may become a full-scale stampede with casualties. In pursuit of good-value offers, customers often behave in an uncivilized manner, pushing and hurting each other physically with a non-verbal consent of the staff. Following the experience and rumors, people form lines at the entrances to shopping venues, most of which are not suited to host these amounts of visitors at once. In addition, the image of Black Friday is compromised by the association with crowds that fill stores on this day, creating a dangerous environment in terms of physical health. As a result, customers are misled into making massive purchases on the basis of lies and dishonest marketing. Observations suggest that prior to announcing these discounts, certain outlets tend to increase the proclaimed original price beyond reasonable limits to make the final rate appear profitable. Nevertheless, today, marketers seem to abuse these expectations by tempering with their prices at the beginning of the holiday shopping season. People became accustomed to the offers of this season, rightfully expecting to see considerable value in Black Friday purchases. Historically, the announced discounts were, indeed, true, which built the trust of the customer base. On the other hand, the value of Black Friday in its current state appears to be highly overrated. At the same time, customers are able to prepare more interesting gifts for their beloved ones while avoiding a dire financial situation by the end of the year. ![]() From their perspective, the added value on discounted prices will still be enough to cover the expenses, considering that otherwise there would not be a purchase at all. The initial concept of Black Friday sought to address this situation by opening the holiday season with increased discounts. The necessity of purchasing gifts for the family and friends often leaves customer searching for the best offers in the markets. Traditionally, holiday seasons is a major stress for the purchasing power of the population. ![]() From one perspective, Black Friday is a positive initiative that seeks to meet the interests of both buyers and sellers within the economic framework.
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